Karlsson & Werre’s Customer Relations Model is a “self-assessment tool” where the employees value their efforts to find improvement opportunities / needs to get a more satisfied customer and therefore better results.

To know and understand why a customer prioritizes certain suppliers/you.

As an employee conduct your behavior according to the customers needs and priorities.

To understand potential problems as opportunities for all involved in the company.

Customers appreciate, not only how he sees the meeting with those who work directly with him or her, but appreciate all the contacts and experience of your company.

The most common reason to change supplier is:

• Lack of interest from the vendor/supplier.

• Dissatisfaction with treatment.

These two points represent more than 80% of the reasons to change supplier.